品牌故事

范思哲(Versace)品牌简介、发展历史,范思哲(Versace)旗下品牌

范思哲(Versace)品牌LOGO

 

创始人简介

范思哲创始人 Gianni Versace 詹尼·范思哲 1946 年 12 月 2 日出生于意大利雷焦卡拉布里亚

范思哲1946年12月2日出生在意大利南部的雷焦卡拉布里亚,他是个从小裁缝成长起来的世界服装设计大师。范思哲小时候就在母亲的缝纫店里干活。九岁时,在母亲的帮助下设计了他有生以来第一套礼服,一种用丝绒做的单肩礼服。上中学之后,范思哲对于学校的课程并不感兴趣,中途辍学继续帮助母亲搞服装。范思哲小时候的另一个爱好就是音乐,他喜欢意大利南方的民歌、现代流行音乐和古典歌剧。1972年,米兰的一家服装制造商看中了范思哲的作品,并且打电话给他母亲,要求范思哲能够北上米兰。范思哲兴奋异常,立刻登上了列车到米兰去开创他的服装事业,这时年仅23岁。

  不久,一个成衣商登门请他合作几套服装,范思哲初试身手,便一举成功,他设计的服装极为畅销。合作人高兴之余奖给他一辆大众甲壳虫型轿车。待到条件成熟,范思哲便把全家接到米兰,以传统的家族联合方式创立家业。不甘居人下的范思哲于1978年创立了第一个以他的名字命名的系列服装。

  80年代,热爱音乐的范思哲看到摇滚音乐在青年中的影响正不断扩大,便抓住这一契机,与摇滚乐明星搞联合,推出了摇滚服,这是他事业的一个大转折。家乡的山山水水和文化传统为范思哲成长为服装设计大师提供了坚实的基础。故乡有罗马、希腊古文化的遗址,社会风气中古典文化的影响很深,从范思哲的作品中可以看出他青少年时代所受到的艺术熏陶。经过二十多年的努力,范思哲成了可与意大利另三位时装大师乔治·阿玛尼、古奇和瓦伦蒂诺比肩的奇才。

  范思哲帝国的标志是希腊神话中的蛇发女妖玛杜莎,美女的头发由一条条蛇组成,发尖是蛇的头。她代表着致命的吸引力,她以美貌诱人,见到她的人即刻化为石头,这种震慑力正是范思哲的追求。

 

范思哲(Versace)品牌简介

范思哲的设计风格非常鲜明,是独特的美感极强的艺术先锋,强调快乐与性感,领口常开到腰部以下,他拮取了古典贵族风格的豪华、奢丽,又能充分考虑穿着舒适及恰当的显示体型。范思哲善于采用高贵豪华的面料,借助斜裁方式,在生硬的几何线条与柔和的身体曲线间巧妙过渡,范思哲的套装、裙子、大衣等都以线条为标志,性感地表达女性的身体。范思哲品牌主要服务对象是皇室贵族和明星。

 

范思哲(Versace)发展历史

    ·1946年12月2日,范思哲出生于意大利的Reggio Calabria。
  ·1972年,移居米兰,开始了时装设计师的工作,为珍妮(Genny)公司,康普利斯(Complice)公司和加勒汉(Callaghan)公司画了他的第一个成衣时装展的图样。
  ·1975年,他为康普利斯(Complice)公司举办了他的第一个皮衣展。 
  ·1978年3月28日,他在米兰的永恒大厦举办了他的第一个有他自己签名的女装展示会。
  ·1979年,一直对品牌形象倍加关注的范思哲开始了与美国摄影师理查得.艾维登(Richard Avedon)的幸运的合作。
  ·1982年,在年度秋冬女装展中展示了著名的金属服装,现在这成为他的时装的一个经典特征。
  ·1987年3月31日,毕加特在斯卡拉剧院上演的《列德与天鹅》,范思哲还为这部芭蕾舞剧设计服装。
  ·1988年9月,在马德里开张了一个600平方米的展厅,这是他在西班牙的第一家时装店。
  ·1989年1月25日,在Gared’orsay举行的有密特朗夫人参加的晚会上,“阿迪利亚.范思哲”(专业培养高级时装模特的工作室)宣告成立。
  ·1990年4月,范思哲在纽约的麦迪逊大厦开张了他的第二家时装店,这也是他在美国的第十一家店。
  ·1991年3月,“Versus”香水推出。
  ·1991年6月,“Signature”范思哲正装推出。
  ·1994年,在柏林著名的Kurfurstendamm开了一家600平方米的服装展厅。
  ·1993年,两种新的香水:Red和Jeans向世界推出。YOKA 风格大片
  ·1997年7月25日,在迈阿密的别墅不幸遇刺身亡。
  ·1978年3月28日,范思哲在米兰的永恒大厦举办了他的第一个有他自己签名的女装展示会。
  ·1979年,一直对品牌形象倍加关注的范思哲开始了与美国摄影师理查得.艾维登(Richard Avedon)的幸运的合作。
  ·1982年,在年度秋冬女装展中展示了著名的金属服装,现在这成为他的时装的一个经典特征。
  ·1987年3月31日,毕加特在斯卡拉剧院上演的《列德与天鹅》,范思哲还为这部芭蕾舞剧设计服装。
  ·1988年9月,在马德里开张了一个600平方米的展厅,这是他在西班牙的第一家时装店。
  ·1989年1月25日,在Gared’orsay举行的有密特朗夫人参加的晚会上,“阿迪利亚.范思哲”(专业培养高级时装模特的工作室)宣告成立。
  ·1990年4月,在纽约的麦迪逊大厦开张了他的第二家时装店,这也是他在美国的第十一家店。
  ·1991年3月,“Versus”香水推出。
  ·1991年6月,“Signature”范思哲正装推出。
  ·1994年,在柏林著名的Kurfurstendamm开了一家600平方米的服装展厅。
  ·1993年,两种新的香水:Red和Jeans向世界推出。
  ·1997年7月25日,在迈阿密的别墅不幸遇刺身亡。
  ·1997年,当娜泰拉·范思哲接管范思哲品牌,负责设计时装和价格较为便宜的Verses和Isfante系列,并研制了独特的Blonde香水。
  ·2004年6月30日范思哲品牌由范思哲生前最疼爱的外甥女年仅18岁的少女阿莱格拉正式接掌。
  

范思哲(Versace)旗下品牌

①Gianni Versace 范思哲:时装
②Versus 纬尚时:二线品牌
③(Versace ClassicV2) 范思哲经典 V2 :男装品牌

品牌识别

① Gianni Versace 实在是一个多产的设计师 , 他以品项分类的品牌就有男装女装的 GIANNI VERSACE MEN & LADY ‘ SCOUTURE 、饰品的 VERSACE ACCESSORY 、珠宝的 VERSACE JEWELS 、 VERSACE HOMESINGATURE 的家饰品、 VERSACE OCCHIALE 的眼镜、 VERSACE INTENSIVE 的内衣、 JEANS COUTURE 的牛仔装、运动装。

②如果是以不同对象定位的副牌 , 更分有成熟女性的 ISTANTE 、年轻男女的 VERSUS 、男装的 V2 、 VERRY 、小朋友的 YOUNG VERSACE 。

③在所有产品分项与副牌的设计中,都可以容易地在图案或吊牌上看到“ Mdusa 蛇发魔女”头像,这是VERSACE的经典品牌象征。美艳非凡的Medusa女神美杜莎,象征VERSACE女人无与伦比的美艳、撩人,蛊惑所有为VERSACE魅力心动的人,使其不顾后果地张望,在惊艳过后被耀眼的艳丽石化、慑服。

女装系列、男装系列、男士手表、女士手表、香水、眼镜、丝巾、领带、内衣、包袋、皮件、床单、台布、瓷器、玻璃器皿、羽绒制品、家具产品等。

品牌网站http://www.versace.com

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season trends 时尚元素
detail shots 细节图片
backstage 后台花絮

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